What Color Cars Are Most Popular?

The most popular car colors may (not) surprise you…

So, you’ve made up your mind, you’re buying a car, but in what color? All drivers have their own preferences when it comes to car colors and it’s important that you find yours. The standard options in car colors are red, green, silver, black, blue, brown, and white. 

But what colors are the most popular for cars today? Let’s take an in-depth look to find out! 


The most popular car colors in the United States in 2018:

  1. White (26%)

  2. Black (19%)

  3. Grey (18%)

  4. Silver (13%)

White is the most popular car

Car Color Trends in 2019

New trends come in and out of style all the time, especially in the car industry. However, like most things, there are always some tried and true hues that never go out of style.


Below we’ve listed the popular trends in car colors:

Bright Car Colors & Millennials

Millennials and cars

The millennial generation is more drawn towards bright colors in comparison to other generations. This makes them more likely to buy cars in brighter red and blue colors, or even orange and yellow. However, even with millennials, the demand for white and black cars always outweighs brighter car purchases leading with 42% of car sales.  


Car Colors & Their Value

Did you know that the color of your car influences its overall value? The most popular colors for cars have greater worth, which is something a lot of car buyers pay attention to. So, if you choose to buy cars in silver, black, white, or grey you’ll end up spending more money then you would if you chose a less popular color.

Purchasing a less popular color will not only save you money but it could also protect your car. Research shows that neutral colored cars are at a greater risk of getting stolen since they have greater demand and are higher resale value. 


Popular Car Colors for SUVs and Trucks

White is the undisputed leader when it comes to colors for trucks, SUVs, and minivans, making up around 20% of the market. Silver-colored SUVs, trucks, and minivans come in second with around 18%, while black colored SUVs, trucks, and minivans make about 12% of the market.


Popular Colors for Luxury Cars

Silver Luxury Car

When it comes to luxury cars the most popular color is silver, making up nearly one-third of all luxury car sales. Coming in at second place is white metallic, which has 18% of sales, while 12% of luxury car sales are in the non-metallic white color. 


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