CarAdvise Pricing Analysis

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Executive Summary

 

In Q1 2021, CarAdvise conducted a nationwide survey to determine CarAdvise member average savings versus retail pricing. Hundreds of nationally branded shops (such as Firestone, Pep Boys, AAMCO, and NTB), dealerships, and independent shops were contacted as part of this survey. Data was collected on hourly labor rates, as well as pricing for specific, popular services to obtain the broadest and most comprehensive range of pricing. We also queried pricing for popular services across a range of vehicle brands and trims, representing the most “popular” vehicles in the CarAdvise Fleet.  Based on this research, the average national savings for CarAdvise customers is 22.40% and $25.40 per hour on labor.

 

The nationwide savings on specific common services is 18.84% and $178.06 on average, for an oil change (full synthetic), front and rear brake pads, and a wheel alignment.

 

 

Pricing Findings

 

Service Based Pricing

 

CarAdvise collected pricing on an assortment of common maintenance services, including: oil changes up to 5 quarts w/ a standard oil filter (conventional, synthetic-blend, and full synthetic), tire rotations, coolant flushes, transmission flushes, and wheel alignments.

 

 

Service CarAdvise Low CarAdvise Average Retail Average Average Savings
Conventional Oil $19.99 $25.49 $36.98 31% / $11.49
Synthetic Blend Oil $27.99 $38.24 $64.96 41% / $26.72
Full Synthetic Oil $41.99 $58.49 $75.66 23% / $17.17
Tire Rotation $12.59 $16.29 $27.25 40% / $10.96
Coolant Flush $69.99 $94.99 $144.72 34% / $49.73
Transmission Flush $89.99 $141.95 $209.73 32% / $67.78
Wheel Alignment $69.50 $89.90 $122.97 27% / $33.07

 

 

 

We also looked at common service “bundles” across vehicle brands/trims and regions, to get an estimate of what a CarAdvise customer would save across services.

 

Regional All-In Cost, Popular Cars, and Brands

 

 

 

 

To determine pricing outside of common services, shops were assigned to three tiers. Tier I- major metros, Tier II- metros, and Tier III- states, by region.

 

 

Tier I- Major Metro

 

Below is a breakdown of savings comparing CarAdvise and average retail hourly labor rates.

 

Major Metro Avg Retail labor rate CarAdvise Member Savings/hour (%) CarAdvise Member Savings/hour ($)
Chicago $120 22% $27
LA/San Diego $118 21% $25
New York City $117 20% $26
San Francisco $140 33% $47
Washington DC/ Baltimore $108 14% $15
Average $120.60 22% $28.00

 

 

Tier II- Metro

 

Below is a breakdown of savings comparing CarAdvise and average retail hourly labor rates.

 

Market Retail Labor Rate CarAdvise Member Savings/hour (%) CarAdvise Member Savings/hour ($)
Atlanta $109 17% $19
Austin $117 23% $27
Boston $109 17% $19
Cleveland $101 10% $11
Dallas/Ft. Worth $107 15% $17
Denver $117 23% $27
Detroit $103 12% $13
Houston $109 17% $19
Kansas City $111 19% $21
Las Vegas $116 22% $27
Memphis $107 15% $17
Miami/Ft. Lauderdale $110 18% $20
Milwaukee/Madison $107 15% $17
Minneapolis/St. Paul $114 21% $24
Nashville $102 11% $12
Philadelphia $111 19% $21
Phoenix/Tucson $113 20% $23
Pittsburgh $101 10% $11
Portland $110 18% $20
Reno $111 19% $21
Salt Lake City $102 11% $12
San Antonio $113 20% $23
Seattle $121 25% $31
St. Louis $116 22% $26
Average $109.88 17% $19.91

 

 

 

Tier III- Regional Labor Rates

 

Below is a breakdown of savings comparing CarAdvise and average retail hourly labor rates.

 

Market CarAdvise Labor Rate Retail     Labor Rate CarAdvise Member Savings/hour (%) CarAdvise Member Savings/hour ($)
Southeast $87 $108 19% $21
Northeast $88 $119 26% $31
Midwest $87 $103 15% $15
Southwest $88 $116 24% $28
West $88 $120 28% $32
Average $87.60 $113.20 22.40% $25.40

 

 

Southeast = AR, LA, MS, KY, TN, AL, MD, WV, VA, NC, SC, GA, FL

Northeast = NY, NJ, PA, CT, RI, MA, NH, ME, VT

Midwest = ND, SD, NE, KS, MN, IA, MO, WI, IL, MI, IN, OH

Southwest = AZ, NM, TX, OK

West = WA, OR, CA, NV, ID, MT, WY, UT, CO, AK, HI

 

 

As you can see, CarAdvise labor rates are cheaper in every single market that was surveyed.

 

 

Conclusion

 

CarAdvise customers can expect to see an average national savings of 22.40% and $25.40 per hour on labor and a combined average savings of 18.84% when booking popular services through the CarAdvise platform. These results were in the same range across all regions and geographies, showing that price savings will apply to all CarAdvise consumers.

 

In summary, CarAdvise provides competitive and transparent pricing and better than retail pricing to customers.

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